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TV6 is a Lithuanian entertainment channel aimed at young viewers. Its schedule runs action, science fiction and adult animation while the group's flagship TV3 carries the family grid.

From Tango TV to TV6

The channel launched on 31 March 2002 as Tango TV and became TV6 in 2008, as part of the Viasat broadcasting family. It now sits in the TV3 Group with TV3, TV8 and TV3 Plus, and its programming is genre television rather than general interest.

Action, science fiction and animation

The grid is built on blocks: action and science fiction series, animated comedies for adults in the evening, and action and horror films at night and at weekends. Genre channels of this kind work because the audience for a specific kind of fiction is easier to sell to advertisers than a mixed general audience.

Football on a youth channel

TV6 has held rights to major football, including the UEFA Champions League, and sport gives the channel an audience it would not reach with films alone. In the Baltics, where league rights are sold by territory, a group can spread a competition across its channels.

The Baltic television market

Lithuania's television is dominated by a handful of groups that each run several channels, dividing audiences by taste rather than by region. TV6 is the youth channel in that structure, sharing ownership, advertising sales and transmission with its sister services.

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