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SVBC - Sri Venkateswara Bhakti Channel - is the Telugu devotional channel of Tirumala Tirupati Devasthanams, the trust that administers the Venkateswara Temple at Tirumala. It is the network's main service and the one most closely tied to the temple itself.

The temple on screen

The channel's day follows the temple's: the suprabhata sung at dawn to wake the deity, the morning and evening worship, the sevas performed by pilgrims for a fee, the processions of the utsava deities, and the great festivals - Brahmotsavam above all - carried as they happen. For the millions of devotees who cannot travel to Tirumala, it is the daily connection to the shrine.

What else it carries

Around the temple services the channel broadcasts discourses on the Venkateswara tradition and on Vaishnava scripture, bhajans and devotional music by established and temple singers, programmes on the temple's history and architecture, and coverage of TTD's other institutions - its schools, hospitals and publications.

Watching

SVBC broadcasts in standard definition by satellite across India and in parts of Canada and the United States, and streams from the TTD's own player at ms livestream. Its programmes are also published on its video channel.

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