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Nessma El Jadida, formerly known as Nessma TV and Nessma Rouge, is a popular commercial TV channel based in Tunisia. It primarily targets audiences in Tunisia and the Maghreb countries. The channel gained significant attention for its diverse programming and unique offerings, making it a favorite among viewers in the region.

One of the notable features of Nessma El Jadida is its commitment to providing subtitles in both French and Maghrebi Arabic for all its programs. This decision greatly enhanced the accessibility and inclusivity of the channel, allowing a wider range of viewers to enjoy their favorite shows. Whether it was a captivating drama series or an entertaining game show, audiences could follow along in their preferred language.

One of the channel's most successful programs was the Maghrebi version of the popular game show, Who Wants to Be a Millionaire?, called Man sa yarbah al malyoon. This adaptation attracted a large audience due to its engaging format and the chance for participants to win significant cash prizes. The program became a sensation, captivating viewers across the Maghreb region and further establishing Nessma El Jadida as a prominent television channel.

In the past, Nessma El Jadida was partially owned by the renowned Italian company Mediaset, which is controlled by Silvio Berlusconi. This partnership added a touch of international influence and expertise to the channel, allowing for the exchange of knowledge and resources. However, as of now, the channel has transitioned to a new ownership structure. The managing director, Zied Riba, has taken over the reins and established his company, Maghreb, as the new owner of Nessma El Jadida.

The channel underwent an official relaunch on 11 March 2022, signaling a fresh start and a renewed commitment to providing quality content to its viewers. With its new ownership and management, Nessma El Jadida aims to further expand its reach and solidify its position as a leading TV channel in the region.

In today's digital age, where online streaming and watching television online have become increasingly popular, Nessma El Jadida has adapted to meet the changing needs of its audience. The channel now offers a live stream option, allowing viewers to access their favorite programs online, anytime and anywhere. This move has been well-received by viewers who prefer the convenience and flexibility of online streaming.

Nessma El Jadida's dedication to delivering diverse and entertaining content, combined with its commitment to accessibility and online streaming, has contributed to its enduring popularity. As the channel continues to evolve and adapt to the ever-changing media landscape, it remains a trusted source of entertainment and information for audiences in Tunisia and the Maghreb countries.

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