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RTG TV, the Russian Travel Guide, is a documentary channel devoted entirely to Russia: its nature, culture, history and people. It went on air on 1 May 2009 and broadcasts around the clock.
Own production only
Everything on the channel is made by its own team. The production company RTG CORP films the country itself — the volcanoes of Kamchatka, the nature of the Commander Islands, the Fabergé museum, a dinner of venison and mushrooms, a yacht journey across the Pacific — and nothing on the channel is bought in.
Russian, English and Turkish
The films are broadcast in Russian, English and Turkish, which puts the channel in the small group of Russian services aimed at foreign viewers as well as domestic ones. For an international audience, a travel channel is an easier introduction to the country than a news service.
Nature, traditions and the regions
The grid is a documentary tour: nature and travel films, programmes on culture and traditions, scientific and sporting features, and stories of the country's regions. Kamchatka, the Volga, the Caucasus and the Far East each supply material that a Moscow-based newsroom would never reach.
No advertising but its own
RTG TV carries no advertising except promotions for its own programmes, which in a Russian market otherwise saturated with commercial breaks is its most distinctive feature. That model depends on distribution revenue rather than on spot advertising.
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