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MU-Vi tv is a regional channel serving north-western Bulgaria, the least urbanised part of the country.

The northwest's own screen

The grid is the region end to end: local news and community coverage, talk and magazine shows, and reporting on the towns and the farming districts around them.

North-western Bulgaria

The region runs along the Danube from Vidin to Pleven, bordered by Romania and Serbia, and it has lost population faster than anywhere else in the European Union. Vidin, Montana and Vratsa are its centres, with agriculture, river transport and small industry supporting the towns.

Regional television in a shrinking region

A local broadcaster in a depopulating district serves an ageing audience and an advertising market that has contracted with it. That combination is why so few regional channels survive in Bulgaria's northwest, and why the ones that do are often funded by a municipality or a local business.

Distribution

The channel broadcasts on the region's cable networks and streams through its own site, reaching viewers in the district and the emigrant communities abroad.

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