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News 1st — known to viewers as NewsFirst Kannada — is a 24-hour Kannada-language news channel broadcasting from Bengaluru, Karnataka. The channel is operated by Olecom Media and describes itself as a pioneering round-the-clock Kannada news broadcaster, promoted by the team that first brought live Kannada news coverage to the state.

Karnataka News with a Hyper-Local Focus

The editorial heart of the channel is Karnataka itself. Its reporters work across the state's districts — from Ballari and Hassan to Kodagu, Shivamogga and Koppal — delivering hyper-local reporting that larger national networks rarely cover. District-level stories, municipal issues, temple festivals and community events sit alongside in-depth coverage of Karnataka politics, including the state legislature, elections and the decisions of the Bengaluru government.

Bulletins and Breaking Coverage

Regular news bulletins anchor the broadcast day, among them the evening digest News Headlines, which sums up the day's main developments. Around the fixed bulletins the channel maintains rolling coverage of breaking stories from Karnataka, the rest of India and abroad — from cyclone warnings on the coast to election results and political statements.

Sport, Cinema and Everyday Topics

Beyond politics, NewsFirst Kannada gives significant airtime to the state's biggest passion — Kannada cinema — with star stories, new releases and box-office reports. The sports desk follows cricket and other major competitions, while health, lifestyle and education segments round out the schedule for a family audience.

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