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Novosadska TV (TV Apolo) is the city television station in Novi Sad.

As a citizen's service, Novosadska TV is consolidating its position as a distinctly urban media. The backbone of the program consists of informative shows, talk-show programs, shows in the fields of culture, science, sports, music and entertainment. Domestic and foreign feature films and cartoons are shown.

The public company City Information Center "Apollo" was founded by the Assembly of the City of Novi Sad on September 13, 1999. The company is responsible for establishing the city's media - television, radio and newspapers, so that citizens can be more fully informed about all important events in the city, and also in country and the world. First, the city television was created under the name "Apollo", as the business center is called, in the premises of which the newsroom and TV studio are located. On July 5, 2010, the television changed its name to "Novosadska TV".

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