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Girchi TV began as a television project of Georgia’s Girchi political party in 2019. The broadcaster first entered test operation in June; the party announced the start of cable broadcasting in August, when Magti subscribers could find it on channel 61. The launch gave Girchi a direct television format for reaching audiences who received political information through television. Girchi TV online television coverage has been associated with party communication and public affairs.

From a test platform to cable broadcasting

When the test launch was announced, party leader Zurab Japaridze said the website and television service were intended to communicate with people who did not use social networks. In August, the party reported that Girchi TV had started broadcasting on Magti cable, with discussions about further distribution. These reports document its move from a web-based test phase to cable television.

Political content and public discussion

Later media monitoring categorized Girchi TV output under political programming and documented a Girchi TV newscast. The channel’s subject matter includes party activity, public affairs and political discussion, connecting its broadcast identity to the organization that launched it. This subject matter reflects how a Georgian political party used television to communicate with viewers beyond social networks.

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