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TV 25 - A Journey of Transformation and Innovation

TV 25, a popular television channel in Georgia, has come a long way since its inception on June 15, 1993. What started as a humble broadcasting endeavor with household equipment has now evolved into a technologically advanced and widely watched channel.

In its early years, TV 25 faced several challenges in terms of material, technical, and creative resources. However, with the assistance of the "Intersius" Foundation and the Georgian Television Network in 1995-1996, the channel underwent a significant transformation. The infusion of resources and expertise helped enhance the channel's potential, making it more competitive in the rapidly evolving television industry.

Interestingly, during this period, the government of Adjara repeatedly attempted to gain control over TV 25's management. However, the founders' determination to maintain their independence and creative control prevailed, thwarting the government's efforts. This resistance allowed TV 25 to retain its unique identity and continue operating as usual.

Over the years, TV 25 has kept pace with technological advancements. The channel embraced the digital revolution in broadcasting and equipped itself with state-of-the-art digital equipment. This upgrade not only improved the quality of its broadcasts but also expanded its reach to a wider audience.

One of the flagship programs of TV 25 is the news program "Matsne," which has been airing since 2004. This program has become a trusted source of information for viewers, covering a wide range of local, national, and international news. With its professional journalists and dedicated team, "Matsne" delivers accurate and timely news updates, keeping viewers well-informed.

In recent times, the rise of digital platforms and online streaming has revolutionized the way people consume television content. TV 25 has embraced this change by offering live streams and allowing viewers to watch television online. This move has not only catered to the changing preferences of viewers but has also expanded the channel's reach beyond traditional television screens.

Today, TV 25 stands as a testament to the resilience and adaptability of a television channel that has weathered numerous storms. From its humble beginnings to its current technologically advanced state, the channel has evolved into a trusted source of entertainment and information.

TV 25's commitment to innovation, independence, and quality programming has made it a beloved channel among Georgian viewers. As the channel continues its journey, it will undoubtedly embrace new technologies and adapt to emerging trends in the ever-evolving world of television.

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