QVC UK online - Television live

QVC UK Live Stream

QVC UK is the British arm of QVC, the international shopping broadcaster, on air since 1 October 1993 as the United Kingdom's first full-time home shopping channel. Part of the QVC Group, it sells beauty, fashion, jewellery, home and electronics through live on-air demonstrations from its West London studios, and its programme also streams live online.

The name QVC - Quality, Value, Convenience - was coined by the American parent founded in 1986. The British venture began as a partnership with Sky, turned its first net profit in 1998 and became a wholly owned subsidiary of the US broadcaster in 2004; a full rebrand refreshed the channel's look in 2020.

Live Hours and Today's Special Value

The channel broadcasts live from nine in the morning until eleven at night, with the remaining hours given to repeated content. The schedule runs on themed hours across nine product categories - beauty, fashion, shoes and accessories, jewellery, home and kitchen, electronics, garden and leisure, health and wellbeing, and gifts - and the day pivots on Today's Special Value, the daily deal introduced at midnight that becomes the channel's centrepiece for the following 24 hours. Christmas ranges arrive from 25 July each year, when the channel celebrates its long-running Christmas in July season.

The on-air team pairs long-serving presenters with category experts: beauty specialist Alison Young works alongside presenters such as Jill Franks, Catherine Huntley, Jackie Kabler, Julia Roberts and Will Gowing, while regular guests range from Ruth Langsford and Gok Wan to Rick Stein, Tess Daly and Dannii Minogue. Every item is demonstrated live, with presenters showing how a product works and viewers ordering by phone or online as the demonstrations run.

From Battersea to Chiswick Park

QVC UK broadcast from Marco Polo House in Battersea until June 2012, when the studios and headquarters moved to Chiswick Park in West London; the call centre and distribution warehouse operate from Kirkby on Merseyside. The channel reaches 15.4 million homes on cable, satellite and digital terrestrial television, and the Astra 2E satellite footprint carries the signal across much of Western Europe.

The QVC Family in Britain

Beyond the flagship, the British QVC portfolio has grown channel by channel: QVC Beauty launched in 2010, QVC Style and QVC Extra followed in 2013, and QVC2 arrived on Freeview in 2023 with fashion, beauty, home and garden programming. In April 2026 the parent QVC Group filed for Chapter 11 protection in the United States as part of a prepackaged plan to cut more than $5 billion of debt while keeping the channels on air.

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