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Canal 38 (RTV Canal 38) is the local television channel of Apucarana, in the north of Brazil's Paraná state, broadcasting to the city and the surrounding municipalities.

Police reporting and local news

The channel's own description lists its work plainly: coverage of police, sport, interviews, social affairs, sertanejo, masses, faith programmes, public utility, tourism, politics and journalism — everything of interest to the population of Apucarana and its region.

Sertanejo and the Sunday mass

The schedule moves between local news and police reporting, talk and interview formats, sertanejo music programmes and religious broadcasts. Sertanejo, the country music of the Brazilian interior, is played on every regional station in Paraná and is as much a part of local identity as football.

Apucarana and the north of Paraná

The north of Paraná was the state's coffee frontier in the twentieth century and is now a farming region of soy, maize and sugar cane, with a substantial food-processing industry. Small cities like Apucarana hold their own television stations because they are far enough from Curitiba and Londrina to have their own daily news.

A local channel's day

The station publishes its programming online as well as broadcasting in Apucarana. For a Brazilian regional channel, the mix is standard: police reporting in the morning, interviews at midday, music in the afternoon and faith in the evening.

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