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allTV is an independent Brazilian television channel from São Paulo, regarded as the country's first internet television station. Created in May 2002 by journalist Alberto Luchetti Neto, a former TV Globo program director, it has carried its schedule on the web for more than two decades under the slogan "a sua #TVdaInternet" - your internet TV.

Brazil's Internet Television Pioneer

Launched with journalism and variety formats built around a studio and an outside broadcast unit, allTV made chat and webcam participation part of its shows from the start, years before conventional broadcasters took the web seriously. After a financial break at the end of 2004, the channel sustained itself with corporate transmissions and kept producing, releasing the interactive telenovela Umas e Outras in 2005. Its early years earned industry awards, among them the Prêmio Esso de Jornalismo for its contribution to television journalism and ABERJE's Mídia do Ano honors, and in 2018 the channel returned to national attention when veteran anchor William Waack fronted the debate program Painel WW.

Programs and Presenters

The grid is anchored by conversation. Salutis, the health program hosted by acupuncturist João Carlos Baldan, has run for years and remains a fixture, joined by Mens Sana, where doctors take on mind and body, and Sintonia, a series of conversations on work, purpose and self-knowledge. Football talk arrives with Opinião Tricolor and Futebol em Rede, allTV Notícias has covered the day's news in two daily editions, and formats such as A Casa do Mr. Volpi, Painel Haddad and Dicas da Veveta round out the schedule. The presenter roster gives the channel its talk-show character: from Mr. Volpi and Veveta to the doctors of the health lineup, hosts guide long-form interviews with business leaders, politicians and artists.

Television Made for the Internet

allTV was born as a digital operation and keeps that focus, with direct audience interaction built into the format. The channel produces its schedule from its own studios in São Paulo and continues to program for the connected viewer, carrying its talk, health and football conversation to audiences across Brazil wherever they watch.

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