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bTV is Bulgaria's first private national television channel, broadcasting since 1 June 2000, when it replaced the national channel Efir 2. It is the main channel of the bTV Media Group, which also operates bTV Comedy, bTV Cinema, bTV Action, bTV Story, bTV Lady and Ring, and it commands the largest audience share in the country.

Novinite, Series and Sport

The channel's grid combines the bTV Novinite news bulletins with Bulgarian and international series, entertainment shows and sports coverage - the mix that has kept Bulgaria's first private national screen among the country's most-watched.

Prime time was built on the big international formats: Survivor BG, Music Idol, Dancing Stars, Bulgaria's Got Talent, The Voice of Bulgaria, MasterChef, Fermata (The Farm) and Brigada Nov dom (Extreme Makeover: Home Edition) have each run for multiple seasons. For two decades the channel's face was Slavi's Show, the late-night programme of Slavi Trifonov, on air from 2000 to 2019.

From Efir 2 to the PPF Group

The channel went on air with a two-hour schedule and a staff of 150, using BNT's Efir 2 transmitters, under executive director Albert Parsons; it moved to a 24-hour service on 18 February 2001 and began broadcasting in HD on 7 October 2012.

Originally part of News Corporation's Balkan News Corporation, bTV was sold in 2010 - together with bTV Comedy and bTV Cinema - to Central European Media Enterprises in a 400-million-dollar deal; the bTV Media Group today belongs to the PPF Group and also runs the radio stations bTV Radio, N-JOY, Z-Rock, Classic FM and Jazz FM.

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