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Joy TV, Radost Moya, is a Russian family and children's channel carrying educational and cultural programming for younger viewers.

Television for the whole family

The grid is gentle by design: cartoons and children's programmes, family films, educational shows, music and cultural programming. The channel's purpose is content parents can leave on without supervision, which is a deliberate alternative to commercial children's television.

The name

Radost Moya, "my joy", is how Seraphim of Sarov, the nineteenth-century Russian saint, greeted everyone who came to him. The channel takes the phrase as its premise, and its schedule follows the Orthodox culture that produced it without being a liturgical broadcaster.

Children's television in Russia

Russian children's programming is spread across the federal channels and a few dedicated services, most of them commercial and built around toy advertising. A channel funded differently can carry slower, educational material and cultural programming that does not sell merchandise.

Distribution

The channel is carried by Russian cable and satellite operators and streams through its own site, reaching families across the country and the Russian-speaking diaspora.

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