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Bridge TV is a Russian music channel in the Bridge Media group, built on international hit videos and themed blocks.
Russia's music bridge
The grid is wall-to-wall music: international hit videos from the global charts, themed blocks and countdowns, dance and electronic programming, and music news. The group also runs channels devoted to Russian hits, dance, classics and high-definition output.
Bridge Media
The company describes itself as the largest producer of music channels in Russia and the CIS. Running several channels from one operation lets it serve different tastes while sharing licensing, playout and advertising sales.
Music television in Russia
Russian music channels are distributed by cable, satellite and IPTV rather than on the federal multiplex, and they compete with streaming platforms that hold the same videos on demand. Their advantage is curation: a channel decides what plays next, which a playlist does not.
Distribution
Bridge TV broadcasts through Russian and CIS cable and satellite operators and streams through its own site, reaching audiences across the region.
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