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Balticum TV is a Lithuanian regional channel based in Klaipėda. Its history began on 4 August 1989, when a small team in the port city mounted one of the country's first cable television systems and started showing local programmes.

From cable to regional broadcaster

The company registered as UAB Balticum TV in 1993, and on 3 April 2000 the channel became a regional service reaching viewers in Klaipėda, Palanga, Gargždai, Kretinga, Plungė, Šilutė and Neringa — the coast and the west of Lithuania.

Viskas!

In 1992 the Klaipėda studio launched Viskas!, a music programme that later ran nationwide on TV3. It is the channel's one entry in national television history: a local format that a national network picked up and carried across the country.

The newsroom closed in 2020

For most of its life the channel ran on local news, until March 2020, when the news operation closed and the schedule shifted to current-affairs talk, publicistic programmes, entertainment and films. That decision reflects the economics of regional television in the streaming era: local news is the most expensive thing a small station produces and the hardest to sell to advertisers.

Part of a telecoms group

Balticum TV now belongs to a larger telecommunications group that provides fibre internet and television across Lithuania, and its channel reaches viewers on cable in the west and in Vilnius, and through the company's own smart-TV platform.

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