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Three is New Zealand's national commercial television channel - launched on November 26, 1989 as TV3, the country's first private broadcaster, and known today by its streamlined name and the ThreeNow streaming platform.

The Channel That Broke the Monopoly

When TV3 signed on in 1989, it ended decades of state television monopoly in New Zealand - a commercial, ratings-driven channel that gave Kiwi viewers their first alternative. Through ownership changes, rebranding as Three, and the rise of its ThreeNow streaming platform, the channel has carried the country's biggest reality formats - The Block NZ and Married at First Sight NZ - alongside international hits, comedy and drama.

A New Zealand Free-to-Air Institution

Three's schedule has been part of the national conversation for more than three decades: the reality franchises the country talks about, the entertainment imports, and the homegrown formats that fill the prime-time lineup of the second major free-to-air network.

Watching Three

Three's programming reaches New Zealand homes on free-to-air and through ThreeNow, the channel's streaming platform - the network that changed New Zealand television, from broadcast to on-demand.

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