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9XM is an Indian music television channel associated with 9X Media. The official 9XM website describes its music mix as exclusive Bollywood tracks and popular songs from several genres, including Bollywood, Indie, and regional music. It highlights its animated Bade Chote characters and offers music and entertainment content for viewers in India and beyond.

Bollywood and Popular Music

The channel's core format is music-led: Hindi film songs, chart hits, curated playlists, and other popular tracks. Its family-friendly presentation combines music with short entertainment segments and animation. 9X Media's corporate profile groups 9XM with its other music brands - 9X Jalwa, 9X Tashan and 9X Jhakaas - and describes the channel as focused on current Bollywood hits.

Bade Chote and the 9X Family

The channel is best known for Bade Chote, its pair of animated characters who comment on the music and celebrity culture of the day. As part of 9X Media, 9XM shares the group's regional-language siblings - Punjabi music on 9X Tashan, Marathi on 9X Jhakaas and Hindi nostalgia on 9X Jalwa - and streams live through its own playout service.

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