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Matur TV (Matur TV) is a Russian 24-hour music and entertainment television channel whose name means beautiful in Bashkir. Terrestrial broadcasting began on 1 March 2018 (licence TV No. 28983 of 26 October 2017), and the channel's schedule is built around music videos by Tatar, Bashkir and Russian artists, concert performances and show-business news from the Tatar and Bashkir scenes.

Viewers follow Matur TV for Bashkir and Tatar music videos, concert broadcasts and entertainment programmes, with interactive engagement with viewers, musicians, composers and bloggers a stated part of its concept.

Programmes

Around 80 percent of airtime is music videos by Bashkir, Tatar and Russian artists, about 26 percent concerts, with music and entertainment programmes and show-business news making up the rest. The channel's own production studio supplies the full-HD schedule.

The signature programme is Matur mon ilenda, the Bashkir-language format built as the regional answer to the folk-music tradition of Igray, garmon, lyubimaya!

Distribution

The channel covers Tatarstan, Bashkortostan, Moscow and Saint Petersburg, available on the Rostelecom, Tattelecom, Ufanet, Bashinformsvyaz, Kristall, Zelyonaya Tochka and Dom.ru cable networks, online and via its Android app.

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