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BRASA TV is a television channel of SALTO, Amsterdam's public access broadcaster, made for the city's Brazilian and Latin American communities and streamed through the SALTO network.

Brasa Music

The channel's music strand carries Brazilian and Latin repertoire, from samba and bossa nova to contemporary Latin pop. Music is the easiest way into a diaspora channel: it needs no translation, and it brings an audience that does not yet read Dutch.

Magazine formats in Portuguese and Dutch

BRASA Media and ChaCha Communicatie produce magazine programmes on the community's events, culture and public life, broadcast in Portuguese and Dutch. The bilingual approach serves first-generation migrants who live in Portuguese and their children who live in Dutch, and it lets the channel speak to Dutch institutions about the community it covers.

SALTO and public access in Amsterdam

SALTO is Amsterdam's public access organisation, funded by the municipality and carried on the city's cable networks. It provides studios, training and airtime to residents and community groups, and BRASA is one of the channels made under that arrangement.

Brazilians in the Netherlands

The Dutch Brazilian community is small compared with those in Portugal, the United States or Japan, and it is concentrated in Amsterdam and Rotterdam. A channel of this kind exists because that community is too small to be served by commercial television and large enough to make its own.

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