Sada El Balad online - Television live

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Sada El Balad ("Echo of the Country") is an Egyptian television and news brand launched in 2011. Its main channel reports on Egyptian and regional affairs, and the network also runs Sada El Balad 2 and Sada El Balad Drama.

A network rather than a channel

The group publishes a news website alongside its channels, combining written reporting, programme information and video. That structure, a general channel plus a second service and a drama channel, is the standard shape of a large Egyptian media group: news on one frequency, entertainment on another, and a website carrying both.

Sabah El Balad and Ala Masouliyati

The schedule mixes current-affairs discussion, morning coverage, sport and entertainment. The programme guide lists Sabah El Balad (Country Morning), Ala Masouliyati (On My Responsibility), Ana w Howa w Heya (She, He and I) and Haqaeq wa Asrar (Facts and Secrets).

El Match and the sports block

El Match (The Match) carries football discussion, which in Egypt is not a side subject: the country's two Cairo clubs have followings that dwarf most political organisations, and a station that covers them holds an audience through the evening.

Egyptian television since 2011

The channel launched in the year of the uprising that ended Hosni Mubarak's presidency, when Egyptian satellite television was reorganised and new private outlets appeared. Its growth since then has tracked the consolidation of the country's media ownership.

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