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Nova M is a Montenegrin commercial television channel with national coverage. Launched on 9 October 2018 as Pink M, it was sold to United Media and rebranded as Nova M, becoming part of a regional platform that runs channels across the former Yugoslavia.
Survivor, MasterChef and Zvezde Granda
The grid combines entertainment shows with series and films. It carries the Nova network's flagship formats, including Survivor, Supertalent, MasterChef and the music competition Zvezde Granda, alongside its own regional productions.
The national football team
Nova M has held exclusive rights to the Montenegrin national football team's matches, including UEFA Nations League fixtures and European Championship qualifiers, which makes it the channel where the country watches its own team.
A small market, a regional group
Montenegro has fewer than 650,000 inhabitants, too few to support a large domestic production industry on their own. Membership of a regional group is what allows the channel to buy and share formats that a standalone broadcaster of that size could not afford.
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