HSE Trend TV online - Television live

HSE Trend TV Live Stream

HSE Trend TV is the fashion and beauty channel of HSE, the German home shopping broadcaster, broadcast alongside the main HSE service.

The trend channel

The grid is style-led teleshopping: live fashion and jewellery shows, beauty and accessories segments, and trend presentations aimed at viewers who buy clothes and cosmetics from television.

Why a second shopping channel

Splitting a shopping service by category lets a viewer find the hour they want instead of waiting through kitchenware for a dress. HSE runs its main channel and this fashion-led one from the same operation, sharing presenters, logistics and customer service.

The market

Teleshopping in Germany is a large business, and fashion is one of its strongest categories because clothing needs a moving demonstration: fit, fabric and how a garment hangs. That is exactly what a live camera does better than a photograph.

Distribution

The channel broadcasts on German satellite, cable and connected-television platforms and streams through the group's services, reaching shoppers across the German-speaking countries.

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