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Etno TV is a Romanian television channel built around muzică populară - Romanian folk music. Launched on 22 December 2001, it was the first channel in the country dedicated to this genre, and folk music still sits at the heart of its identity. The station is based in Bucharest.

For two decades the schedule consisted almost entirely of folk programming: ensembles and soloists from every historical region of Romania, traditional dress and dance, celebration music from weddings and festivals, and the doinas and horas of village culture. Since February 2022, after a decision by Romania's audiovisual regulator, Etno TV has operated as a generalist channel, adding news and current affairs to its musical core.

The Story of a Folk Channel

The channel was founded by Bucharest businessman Silviu Prigoană and is operated today by Etno Folclor Media. A closely related music channel, Taraf TV, grew up alongside it.

Programs and Music on Etno TV

Matinali și populari cu Lavinia și Mihalis opens the day as a morning show combining folk music, conversation and guests, while Sănătate înainte de toate is a health program produced with doctors and Aducător de bucurie, presented by priest Emilian Prodan, adds a religious dimension to the schedule.

Music blocks anchor the rest of the day: Seară Românească and Spectacol Popular present evenings of folk performance, Cântece din Ardeal focuses on the folk repertoire of Transylvania, and Cântece pentru cei dragi gathers songs dedicated to loved ones.

Petrecerea Artiștilor cu Ruxandra Pitulice and Bine v-am găsit, români! cu Nicușor Ioniță bring artists and audiences together in entertainment formats built around popular celebration music, with music videos from folk artists filling out the schedule between programs.

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