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TV3 is Lithuania's most watched commercial television channel, launched on 11 April 1993 and part of the TV3 Group operated by UAB All Media Lithuania, a broadcaster owned by Providence Equity Partners since 2017. It combines daily news, investigative formats, entertainment and family programming.

A Commercial Broadcaster With a National Audience

TV3 built its lead on local production and prime-time entertainment. Free to air nationwide, it anchors a family of sister channels - TV6, TV8 and TV3 Plus - sharing one platform.

From Morning Talk to Prime Time

The schedule moves from morning talk segments into afternoon series and lifestyle shows, while the evening belongs to the flagship newscast TV3 žinios, followed by sports and weather blocks and prime-time entertainment. Daytime discussion programs such as Dienos pjūvis take on the topics driving public debate, and late evenings return to films and series.

Signature Programs

Its best-known formats include the talk show Be tabu, the police documentary Farai and the evening show Gero vakaro šou. Consumer and social reporting appears in TV Pagalba, while Sveikatos DNR covers health questions with studio guests.

Newsroom and Presenters

Anchors front the main editions of TV3 žinios and the late summary, while reporters cover politics, business and crime nationwide. Talk and magazine presenters are familiar faces of Lithuanian television, guiding discussions with public figures and viewers.

News Portal and Modern Format

Beyond the broadcast schedule, TV3 runs a Lithuanian-language news portal at tv3.lt, publishing national and world news, business, sport and entertainment stories around the clock. Together with the group's Baltic channels, TV3 switched to high-definition broadcasting on 26 July 2018 and now transmits in 1080i.

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