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Quatro TV, also known as Quatro Televisión, is a free-to-air television channel based in Arequipa, Peru. Its history as a local broadcaster goes back to 1986, and it carries a mix of entertainment, news and sport for southern Peru.

Arequipa's own channel

Arequipa is Peru's second city, a colonial centre of white volcanic stone below the Misti volcano. Its television market is separate from Lima's, and a regional station's audience expects the city's politics, its university, its agriculture and its football rather than the capital's agenda.

News, sport and entertainment

The channel's subject areas are local news, entertainment, sport, series and films — a general-interest schedule of the kind regional Peruvian stations run, with local reporting in the early evening and acquired drama afterwards.

Peru's regional television

Outside Lima, Peruvian television is a patchwork of regional stations, many of them family-owned and working from modest studios. They survive on local advertising and on the loyalty of viewers who want news from their own city.

A station with a long local record

Four decades of broadcasting in one city is a substantial record for a regional channel anywhere in Latin America, and it means the station has outlasted several changes in ownership, technology and audience habit.

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