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TVC is an Ecuadorian television channel broadcasting news, sport and entertainment from Guayaquil. Formerly known as Televicentro, it operates today under the TVC brand.

Viewers follow TVC for its news operation and daily programmes - TVC A Primera Hora, Buenos Días TVC, TVC Noticias Primera Emisión and TVC Noticias En Vivo - together with the community strand TVC En La Comunidad.

News Desks

The channel's sections cover actualidad (current affairs), deportes (sport), espectáculos (entertainment) and tendencias (trends), with national and international news pages behind the bulletins - Guayaquil's own newsroom covering Ecuador and the world.

Citizen Voices and Social Action

Alongside the news, TVC runs two public-service strands: Buzón Ciudadano, the citizen mailbox that takes viewers' reports and grievances on air, and Acción Social, the channel's social-action initiatives. From Guayaquil, the old Televicentro continues as Ecuador's TVC - news, sport and entertainment for the country, day by day.

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