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GM24 was an Italian national digital television channel focused on shopping, lifestyle and information. Its history began in December 2000 as HOT Italia, later known as Home Shopping Europe and HSE24. The channel adopted the GM24 name in 2021 under the IGI Investimenti Group. GM24 combined retail broadcasts with other studio programming and was distributed on digital terrestrial television in Italy. It is now a former channel: GM24 ceased transmissions in June 2023, and its place on channel 63 was taken by another service. This page is therefore a historical guide for viewers searching GM24 online television or looking up its former live TV schedule.

Shopping and lifestyle formats

The channel’s programming included shopping broadcasts and product demonstrations, alongside lifestyle subjects. Coverage of the HSE24 service described its wider output as including fitness, sport and cooking, as well as teleshopping. These were broad program areas rather than a single continuous format: the channel mixed product-focused segments with studio content. The name GM24 was associated with the phrase “Grandi Momenti,” and the service emphasized shopping as a central part of its identity.

From HSE24 to a closed channel

HSE24 changed its name to GM24 in 2021 following a change in ownership. Industry reporting records GM24 among the channels that closed during 2023, with its transmissions ending in June. A later live stream or watch live listing should not be taken as proof that the original Italian channel is still broadcasting. The historical record is useful for understanding the channel’s retail-oriented place in Italian digital television and the evolution from HOT Italia through HSE24 to GM24.

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