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TV Cultura is São Paulo's public culture channel - one of Brazil's most beloved broadcasters, the home of generations of children's classics and some of the country's most respected journalism. Founded in 1960 by Diários Associados, it broadcasts from São Paulo on channel 11.

Brazil's Beloved Public Channel

TV Cultura was founded in 1960 by the Diários Associados media group, which also owned the pioneering TV Tupi. Over the decades it became Brazil's leading public television service: a channel of journalism, culture and education that generations of Brazilians grew up watching.

Journalism and Culture

The channel's journalism is anchored by Jornal da Cultura, its flagship evening newscast, alongside Jornal da Tarde, the interview format Roda Viva and the investigative strand Matéria de Capa. Cultural programming covers music, theatre, literature and the arts, with Metrópolis among the channel's long-running cultural magazines.

The Children's Classics

TV Cultura's children's programming shaped Brazilian childhood: Rá-Tim-Bum and Castelo Rá-Tim-Bum, Sítio do Picapau Amarelo, Vila Sésamo and Catavento are among the classics produced by the channel. These programmes made TV Cultura the reference point for quality children's television in Brazil.

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