Pearl TV online - Television live

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Pearl TV is the television channel of PEARL, the German mail-order retailer, broadcasting shopping and technology programming from its base in Baden-Württemberg.

The retailer's channel

The grid is the PEARL catalogue on screen: product shows and shopping segments, technology and gadget programming, and lifestyle items presented through live formats. The channel is the broadcast arm of the retail group rather than an independent broadcaster.

From catalogue to camera

PEARL began as a mail-order business selling computer hardware and consumer electronics by catalogue and website, and the channel extends that model to video. A retailer with its own logistics and customer service can demonstrate a product on air and ship it the same week, which is what a shopping channel needs to work.

Shopping television as retail

Germany treats teleshopping under the same consumer rules as any shop, and channels like this one exist to demonstrate products that need explaining. PEARL's range runs from electronics and tools to household goods, and the channel repeats the demonstrations through the day.

Distribution

The channel broadcasts in high definition by satellite across Europe, on some cable networks and as a 4K stream, reaching German-speaking shoppers wherever the signal arrives.

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